A job in sales can be soul-crushing.

The obvious cliche that comes to mind is a sleazy used car salesman preying on uneducated shoppers, or a ruthless businessman forcing his opponents to their rock-bottom price.

On a smaller scale, you’ve probably felt or seen this if you’ve ever played Monopoly. Sometimes the lopsided deals that work out in your favor actually make you feel the worst.

But there’s an alternative.

Rather than selling to make money, we can sell to serve. Rather than acting with greed, we can act with compassion. Rather than being an opponent, we can be a partner.

At it’s best, selling provides the ultimate platform for connection. Whether it’s a hungry family coming to a restaurant or a businessman trying to buy a new printer for the office, the customer comes hoping for their problems to be solved.

We have the option to see these individuals as transactions or as humans.

-Brandon