The world is full of what I would consider negative marketing. This includes ads for unhealthy food, addictive behaviors, and other hedonistic pursuits; as well as scam-artists selling faulty products.
This negative marketing casts a dark shadow on sales and marketing, which is partly why it took a while before I became comfortable selling. It took significant reflection and analysis before I could try to persuade someone to make a purchase without any twinge of guilt.
Ultimately, I came up with two simple questions that I ask myself as a sanity check:
- Would the potential customer be happy with their purchase, should they choose to buy what I’m selling?
- Would the potential customer buy from me if they knew what I knew?
If either answer is no, then I stop before I even start.
If they’re both yes, then I’m doing the potential customer
-Brandon