When making a purchase, there’s generally a trade-off between cost, timing, and quality.

You can get a good quality product quickly, but it’ll cost you. You can get a good quality product cheaply, but don’t expect it to come quickly. And you can get a cheap product quickly, but don’t expect it to be durable.

But Amazon is stretching the limits of this thinking.

Amazon tries to provide quality products at a cheap price, and within a couple of days. That’s why they’re winning, and why almost every industry needs to adjust accordingly.

-Brandon