In a world of Twitter feeds and 10-second Snapchat videos, it’s easy to assume that there isn’t a market for long-form content anymore. Everyone seems to cater to our desire for shorter material that we can digest without much effort.

But within this movement, there’s an opportunity to stand out.

Take the Dissect podcast as an example (and credit to my friend Nick for introducing me to the podcast).

The host of this podcast spends entire seasons breaking down the nuances of a musical album. With each episode clocking in around 30 minutes, he takes a deep dive into the background for each song, the musical choices, the lyrics, the musical guests, the references, and more.

And although that all might sound boring, if you enjoy music like me, it’s actually pretty incredible.

I leave each episode with the feeling that I learned something, rather than that empty feeling that you get after scrolling through your feed for a half hour.

If you like music, I highly recommend that you give Dissect a try.

But even more importantly, it’s worth thinking about different opportunities to go against the tide.

-Brandon