There are plenty of cheap things on Amazon – some of which I tend to enjoy in part due to the low price. But there are also plenty of cheap items that don’t live up to the promise they make.
I recently bought an $8 phone charger. It had good enough reviews (which I later realized were fake) and was on the lower end of the price spectrum, so it seemed like a good investment.
But it wasn’t.
After a few times using the charger, it stopped working like it was supposed to. I now have to fuss with it for a for minutes every time I try to charge my phone, and when it eventually does
Through this experience, I realized something important:
The customer’s perception of price is rarely just about the number on the price tag. It’s about the price paid in relation to the value they receive.
Cheap is good if you can deliver. If I could pick between two equally good solutions, I’d generally pick the cheaper one.
But if I had to pick between a more expensive solution that meets my needs and a cheaper one that doesn’t, it’s a different story.
I would’ve much rather paid $20 or even $30 for a charger that works and could’ve prevented the wasted time and frustration that I’ve experienced.
-Brandon