Letting the other side go first in a negotiation is dangerous.

If you’re vulnerable.

The main concern is that this gives the other party an opportunity to frame the discussion.

We’re used to haggling – “The price is $100…I’ll give you $50…Ok let’s settle at $75.”

In these situations, going second is a handicap.

But not if you come into the negotiation with a good understanding of the situation and the confidence to follow through.

If you know a given item isn’t worth more than $50 to you, there’s only upside in letting the other party go first. It doesn’t matter if they start at $51, $100, or $1,000 if you can confidently stand by your research. You get the price within your range or you walk – simple as that.

But there’s almost unlimited upside in letting the other party go first.

What if they start at $49, or even $30?

That’s free money in your pocket.

-Brandon