During my latest interview on the Future of Mobility podcast, Ed Olson (CEO and Founder of May Mobility) gave some valuable insight into the way he thinks about appealing to consumers with new technology.

Using automated driving as an example, his company doesn’t market their automated driving solution as the cornerstone of their offering, but instead focuses on value creation for their end users (improving the way people move within urban areas) with the interesting footnote that May Mobility’s unique offering and commercial structure is enabled by automated driving.

It’s a subtle distinction, but the impact is significant.

Check out the below snippet to see Ed’s response in more detail.

You can find the whole interview here.

-Brandon