Marketing in five steps

The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.

The second step is to design and build it in a way that a few people will particularly benefit from and care about.

The third step is to tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.

The fourth step is the one everyone gets excited about: spread the word.

The last step is often overlooked: show up – regularly, consistently, and generously, for years and years – to organize and lead and build confidence in the change you seek to make. To earn permission to follow up and earn enrollment to teach.

Seth Godin – This is Marketing

-Brandon