#119 – Kevin Mull | Bosch – Automated Parking and the Detroit Smart Parking Lab

Kevin Mull is Director of Strategy, Planning and Business Development, Mobility Solutions  – Americas at Robert Bosch LLC and is a co-founder of the Detroit Smart Parking Lab.

Key topics in this conversation include:

  • How the Detroit Smart Parking Lab is helping to advance mobility
  • The complexity of automated parking from a business model perspective
  • Potential use cases and downstream benefits of automated parking
  • Bosch’s plan for NAIAS 2022

Listen here:

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Kevin’s Bio

Kevin Mull is Director of Strategy, Planning and Business Development, Mobility Solutions  – Americas at Robert Bosch LLC.  In this role, Mull is responsible for regional strategy development and execution, business planning, and business development activities including new account development within the region.  His role also includes mobility start-up engagement and partner activities with other business incubation and acceleration entities.  In this role, Mull is also a co-founder of the Detroit Smart Parking Lab.

Since joining Bosch in 1992, Mull has held numerous leadership positions within the Automotive Aftermarket division. His previous position, beginning in 2013, was leader of the Connected Cloud Services business portfolio in North America, including sales and marketing, product management, engineering and operations. Prior to that, he started and led the EV Charging Infrastructure business, and has held various other business development and general management roles in both OEM and independent aftermarket business units that focused on vehicle diagnostic, service and training products, solutions and services.

Mull earned a bachelor’s degree in electrical engineering from the University of Pittsburgh in Pittsburgh, PA.  He lives in the City of Detroit and is an active volunteer in Special Olympics MI and Big Brothers Big Sisters Detroit.

About Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,100 associates in research and development, of which more than 38,000 are software engineers.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust.

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