There’s a simple question that can help us understand whether what we’re doing is making an impact.

It isn’t the only question, but it’s certainly important.

Would they miss me if I stopped?

Whatever it is we’re providing, the question is the same. Does what we do make enough of an impact on the people we’re serving that they would miss us if we no longer did our part.

Not that they would merely notice.

But that what we’re is important enough that our audience would have a tougher time if we weren’t around.

-Brandon